In COD markets, failed and returned deliveries run 15–30% of orders — three to five times the prepaid rate. Each one costs ₹150–300 in two-way shipping before you count the tied-up stock. It is the single biggest leak in how most of the world sells, and most stores only find it on the bank statement.
RTO Shield scores three sample COD orders: #RS-10482 scores 78, high, nudged prepaid; #RS-10469 scores 22, low, ships untouched; #RS-10455 scores 86, very high, a confirm-order alert goes to you.
A COD order isn’t a sale until it’s paid for. Every third one, in a COD-heavy market, is a bet, and the bet costs money whichever way it goes.
Two-way shipping, restocking, and the working capital tied up in transit — for stock that never actually sold.
History alone tells you about a repeat customer. Pincode alone tells you about an address. RTO Shield reads both, and it refuses to guess on a signal it doesn’t have yet.
First order here — no track record yet
Contributes almost nothing, since there’s nothing to score
5 resolved orders here — 2 came back
Contributes 0 until 3 resolved orders, so a quiet address is never punished on a hunch
The score routes the order into one of three lanes. It never blocks a sale on a guess, and only one of them ever needs you.
An RTO is marked “prevented” only when a nudged COD order genuinely converts to prepaid and captures — grounded attribution, with the evidence attached. No credit for orders that would have shipped fine anyway.
Idempotent per order — a nudge is never metered as “prevented” twice, and an order that stayed COD is never counted at all.
RTO Shield can nudge and flag — it can never cancel a sale, invent a discount, or hide its reasoning. None of that is configurable.
Stop finding it on the bank statement.
RTO Shield ships on day one, in every tier — no add-on, no separate bill. Built and verified against real orders on our own store, and off until you turn it on.
Bring your store URL to the call. I’ll pull up your COD rate and show you what this would have caught last month.— Raghav Pratay, founder · Reachify Innovations Private Limited
Reachify Innovations Private Limited · CIN U73100BR2024PTC069981
Registered office and headquarters: 05 Bhagwanpur, Patahi (Muzaffarpur), Bandra, Muzaffarpur – 843113, Bihar, India
Website: charvax.com · Customer care: info@reachifyinnovations.com · +91-9128547292
Grievance Officer: Raghav Pratay, Founder & CEO · raghav@reachifyinnovations.com · +91-9128547292