Every visitor, lead and customer resolves into a single record in one derived feature store, the same one your crew of agents reads from. Five dashboards, eleven RFM segments, and a 360° view of anyone who’s ever shown up.
Overview, Visitors & Acquisition, Customers & Segments, Catalog & Logistics, Growth & Automations — each a different lens on the same derived data, with a global 7/30/90-day control bar across all of them.
Revenue, orders, AOV and eight more KPIs, each with sparklines and deltas against the period before.
Every session on your own domain, split into anonymous, identified-but-didn’t-buy, and customer.
The 11-segment RFM model, a cohort-retention heatmap, and the 360° profile on anyone.
ABC-classed products, basket affinity, and RTO scored down to the pincode.
Abandoned carts with a channel, angle and incentive already picked, plus what agents did on their own.
Recency, frequency and monetary value place every customer on the 2026 RFM model. Each segment carries a count, an average lifetime value, and one suggested action — hover to see why.
Bought recently, buy often, spend the most.
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Identity where it exists, hashed where it doesn't, value tiles, RFM and behaviour, risk bars, and a recommended action that always shows its evidence. The drawer opens the same way whether the row is a customer or a nameless visitor.
Click a row to open the 360° profile — customer or anonymous, same drawer.
Bengaluru · 560095 · via meta
sha256: a92f18e3c1… · 5b7d0a44e9…
Lifetime
₹34,200
Predicted
₹52,000
Margin
₹17,800
RFM & behaviour
Risk
consistently active — no action needed
0 RTO · 0 NDR · 5 COD (100% success)
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Because
Combine segment, identity and region — the match count updates live, and the export path resolves itself: a hashed CRM list for known customers, a pixel audience for anyone who never gave a name.
Combine filters — the size and activation method update live.
Add an anonymous visitor to the filter and the activation flips to a website / pixel audience automatically. There is no identity to hash, so none is fabricated. Push either kind to your ad networks or export CSV.
Every agent in the crew reads the same structured features this page shows you, never a raw session log or an unmasked field, and states its evidence every time it acts.
Nudged a COD order prepaid before the label printed.
Sized a reactivation offer to a quiet customer’s segment.
One record. Every agent reads it the same way.
The feature store behind these five dashboards is the same one Cart Recovery, RTO Shield and Win-Back read from — derived, evidenced, and yours to export.
Every audience you build here travels with your storefront code and customer data — a written export guarantee, no lock-in.