Terms of Service

These Terms of Service (“Terms”) govern your use of the CharvaX service provided by Reachify Innovations Private Limited (“Reachify”, “we”, “us”). By exploring our demo or purchasing our service, you agree to these Terms. Please read them carefully.

1. The service

CharvaX is a done-for-you service in which we set up, configure, and launch a complete direct-to-consumer (D2C) ecommerce platform for your brand. Unlike a bare store builder, a CharvaX store ships staffed: it comes with BarhaX — an AI operator you command — and a crew of automated agents that work to make and save you money on the store. We build on a modern, production-grade stack and hand over a store that is fully yours to operate.

The service has two parts: a one-time build and setup, and an ongoing hosted subscription under which we host your admin, maintain the platform, and run the AI crew (BarhaX, the agents, and the AI Store Companion) on your store. Your storefront, domain, and data remain yours throughout (see §6). These Terms cover both parts; the specific plan, features, and prices that apply to you are the ones set out in your quote.

2. What the base package includes

The base setup fee covers a complete, working store, including:

• A branded storefront with your logo, colours, and fonts.
• Product catalogue setup with descriptions, images, variants, and collections.
• Checkout, customer accounts, and a full admin dashboard.
• Payment gateway, logistics, and domain configuration, plus order, subscription, and inventory management.
• BarhaX, your AI operator, and a starter crew of agents (such as cart recovery, reviews, RTO protection, and order updates), plus the platform features demonstrated in the demo.

The size of your crew and the depth of the AI operating layer depend on the plan you choose (Staffed or Operated; Sovereign is coming soon). Capabilities beyond your plan (for example, custom design, server-side tracking, or data migration) are optional add-ons. Your exact inclusions and any add-ons are priced separately and confirmed in your quote before purchase.

3. Delivery timeline

We aim to deliver your live store within the number of business days set by the plan in your quote, counted from the start of the timeline: 7 business days for Staffed, 14 for Operated and 21 for Sovereign. That number includes any custom design or custom feature add-ons in your quote. The timeline begins on the build-start date we agree with you in writing, and not before you have submitted your completed onboarding form, your assets, and payment and courier credentials we have verified as working — never on the date of payment. If no build-start date has been agreed, it begins when those are all in. A business day is any day other than a Saturday, a Sunday, 26 January, 15 August or 2 October, and the day the timeline begins counts as the first business day if it is one; if it is not, the first business day is the next business day. Delays caused by missing assets, pending approvals, or third-party services (such as domain or payment provider verification) pause the clock and extend the timeline accordingly.

Delivery guarantee. If your store isn’t live within this window — where the delay is ours and not caused by the exceptions above — your next two months of service are free, and we keep building until you launch. This guarantee is a service credit; it does not affect your refund rights under our Refund Policy.

4. Your obligations as a client

• Provide complete and accurate brand assets, product details, and any content needed to build your store.
• Respond to requests for information and provide timely approvals (including approval of the rebrand preview due by business day 2 of your build).
• Ensure you have the rights to all logos, images, text, and other materials you supply, and that they do not infringe any third party’s rights.
• Use the store lawfully and in compliance with applicable regulations for your products.

5. Payment terms

• Setup fee — due in full before your build starts. Your build starts on the day the delivery timeline in §3 begins.
• Monthly subscription — where applicable, your plan (covering hosting, maintenance, support, and the AI crew that runs on your store) becomes due 30 days after your store goes live and recurs monthly. If you choose the self-managed option, no monthly subscription applies.
• Usage-metered features — each plan includes a fair-use allowance for the AI crew. Certain high-volume features — notably the buyer-facing AI Store Companion beyond its included chat allowance — are billed as usage at cost, within a spend ceiling. Where these apply, the allowance and the per-unit rate are shown in your quote, and you are never charged beyond the ceiling without notice.
• All payments are processed securely by Razorpay. Prices are quoted in Indian Rupees (INR).

6. Intellectual property and ownership

What you own. Your brand assets (logo, product photography, brand copy), your customer data (customer records and orders), and the content of your store are and remain yours. Reachify claims no ownership of them and uses them only to provide the services under your agreement.

Your export guarantee. You are never locked in. On your written request during the term, and once again on termination, we will provide within 15 business days and at no charge: a complete export of your customer, order, product and content data in a standard machine-readable format (such as CSV or JSON); all of your brand and store assets; and full control of your own domain name, transferred or delegated to you or to whoever you nominate. This guarantee survives termination.

What we license to you. Your store is delivered and operated as a managed, hosted service on Reachify infrastructure. The platform, its architecture, templates and tooling, the hosted admin, and the AI crew (BarhaX, the agents, and the AI Store Companion) are licensed to you for your own business for as long as your subscription is paid and current — they are the service you subscribe to. The source code is not handed over, for the platform or for your deployed instance, and nothing in your agreement transfers ownership of it or grants a right to resell, sublicense, copy or redistribute it. If you want a source-code safety net, optional source escrow is available on written request and on commercially reasonable terms: we place a copy of your instance's source with a third-party escrow agent, released to you only on a defined release event (for example, Reachify ceasing to operate the hosted service). Escrow-agent fees are yours unless we agree otherwise.

In short: you own your brand, your customers and your data, and you can take them with you at any time. We run and license the platform, the admin and the crew that operate your store.

You grant us a limited licence to use your brand assets and store data solely to build, host, operate, and support your store and its AI crew, as described in these Terms and our Privacy Policy.

7. Limitation of liability

We deliver our service with reasonable care and skill. To the maximum extent permitted by law, Reachify’s total liability arising out of or in connection with the service is limited to the fees you paid in the twelve months before the claim. We are not liable for indirect, incidental, or consequential losses, including lost profits or revenue, or for the acts, outages, or pricing changes of third-party services (such as payment gateways, logistics partners, model providers, or hosting providers).

The AI crew. The AI crew assists you — it drafts messages, scores risk, and automates routine work — but it operates under your control and behind guardrails enforced in our code: agents are off until you turn them on, a reply never promises money (refunds, credits, or timelines), only a human sends a customer-facing message, and high-severity issues are always handed to you. You remain responsible for the features you enable and the actions you approve. We describe what the crew does honestly, but ecommerce results depend on many factors outside our control, so we do not guarantee any specific commercial outcome (such as a particular conversion lift, RTO reduction, or revenue figure).

8. Refunds

Refunds are governed by our Refund Policy, which forms part of these Terms.

9. Governing law and dispute resolution

These Terms are governed by the laws of India. Any dispute arising out of or in connection with the service shall be subject to the exclusive jurisdiction of the courts at Muzaffarpur, Bihar, India. We encourage you to contact us first so we can resolve any concern amicably before pursuing formal proceedings.

10. Changes to these Terms

We may update these Terms from time to time. Material changes will be reflected by updating the “Last updated” date above. The Terms in effect at the time of your purchase apply to that purchase.

11. Contact

Questions about these Terms? Email info@reachifyinnovations.com or message us on WhatsApp at +91 91285 47292.