Win-Back finds the customers who’ve genuinely gone quiet, cross-checks their real RFM segment, and reaches out with a coupon sized to what they’re actually worth. Your Champions never see a coupon they didn’t need.
“62 days quiet. As one of our At Risk customers, here’s 15% off — COMEBACK-7F2K.”
Plus a nudge that ₹120 in wallet credit is still waiting.
Win-Back only reaches customers who’ve genuinely gone quiet (45+ days by default, configurable to 30, 60 or 90), and only in the segments that respond to a nudge. It’s the same 11-segment RFM model your dashboards show, not a guess.
Not a blanket “we miss you, 10% off everything” blast. A message that knows who she is, what she’s worth, and what’s already sitting in her wallet.
“Hi there — we miss you! Here’s 10% off everything, on us.”
Your best customers get a coupon they never needed to come back. That’s margin, gone, for nothing.
“It’s been 62 days — as one of our At Risk customers, here’s 15% off with COMEBACK-7F2K.”
A private code, just for her. No shared discount leaking onto a coupon forum.
Win-Back runs on the same margin-safe offer engine every crew agent shares: hard caps, a CLV floor, and a cooldown that isn’t just its own.
Off until you turn it on, like every agent in the crew. And every decision it makes, eligible or withheld, carries its own grounded reason.
Your quiet customers are still worth reaching — the right amount.
Win-Back ships in Operated and Sovereign, reading the same crew memory as every other agent — off until you switch it on.