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Recurring revenue, built for consumables.

Tea, coffee, supplements, pet food — anything a customer runs out of and reorders. The subscribe builder sizes each plan to the household, splits it across your blends, and bills it on Razorpay with no app fee. The builder isn’t a mockup. It’s our live storefront, rendered section for section.

15% every cycleFree deliveryPause anytimeNo app fee
yourstore.com/subscribe
Real page · a sample store

People × cups × frequency. We do the arithmetic.

A consumable buyer won't subscribe if they have to guess how much they need. The builder asks two questions, sizes the cycle, and splits it across your blends, with a floor, so a plan is never too small to ship.

Sizing a plan
builderA representative household
People2
×
Cups / day2
×
CadenceMonthly

Cups per cycle

2 × 2 × 30 days

0

Packs per cycle

120 ÷ 25⌉ = 5

Never below a 2-pack floor
0packs

Auto-split across your blends

2Jasmine
2Pineapple
1Lemon-Ginger

Seeded evenly, remainder first. The customer fine-tunes the mix from here without breaking the floor.

People2
Cups / day, household4
Per cycle5 packs125 cups

No SKUs to add up, no “how much do I need” guesswork. The plan is right-sized before they reach checkout, which is exactly why consumable buyers actually subscribe.

The discount is a promise, not a sticker.

There's exactly one mix where a flat 15% would cost more than buying once. The pricing module catches it and matches the one-time bundle, so a subscription can never be the worse deal.

One of each blendFrom the pricing module
Subtotal — 3 packs943
A flat 15% would bill801.55
Matched to the one-time Trio0

A flat discount on this exact mix would have cost ₹801.55, more than the same three packs bought once. The builder catches it and clamps the cycle to ₹799.

Every other mix takes the flat 15%. This one case is the tell: the discount is a real guarantee, not a sticker.

A subscription can never cost more than buying the same packs one time. Your customer never has to do the arithmetic to trust the deal, and you never ship a plan that quietly undercuts your own bundle.

On your own Razorpay. No subscription app in the way.

Each cycle authorises once and charges prepaid on Razorpay-Subscriptions: no COD, no third-party app, no per-order platform cut. Every renewal drops a real order into the same fulfilment pipeline, and the buyer stays in control.

Next 3 charges

monthly · prepaid recurring

A representative plan
1Charge 112 Aug 2026₹1,271
2Charge 211 Sep 2026₹1,271
3Charge 311 Oct 2026₹1,271
DeliveryFree
Discount−15%
RenewalsAuto
PaymentPrepaid recurring only. No COD on a subscription.
RailsRazorpay-Subscriptions on your own account
App feeNone — no subscription app, no per-order platform cut
Every renewalGenerates a real order into the same fulfilment pipeline

The buyer stays in control

PauseSkip a cycleResumeCancel

Pause, skip, resume or cancel before any cycle, from their account, no fees, no contract. Your team can act on request too, and every admin change is logged with a reason.

Where every renewal order goes next

MRR you can actually trust.

The admin rolls every active plan into an estimated MRR, but only the ones with a confirmed next charge. An 'active' subscription with no next billing date is flagged billing-incomplete and kept out of revenue, so your dashboard isn't inflated by phantoms.

Subscriptions

Representative

Active rituals and their state. Admin changes only on customer request.

Estimated MRR

0
ActiveAwaiting paymentPausedCancelledAll
CustomerPlanCycleStatusNext charge
Aarav Mehtaaarav.m@example.in5 packs/cycle2 ppl · 2 cups/dayMonthly
Active
12 Aug 2026
PauseCancel
Sana Kapoorsana.k@example.in3 packs/cycle2 ppl · 3 cups/dayEvery 2 weeks
Active
5 Aug 2026
PauseCancel
Meera Nairmeera.nair@example.in4 packs/cycle2 ppl · 2 cups/dayMonthly
ActiveBilling incomplete
PauseCancel
Rohan Iyerrohan.iyer@example.in2 packs/cycle1 ppl · 2 cups/dayMonthly
Paused
ResumeCancel

Only active subscriptions with a confirmed next charge count toward MRR. The billing-incompleterow and the paused one are held out. An “active” plan with no next charge is a phantom, never revenue.

A representative account

Built for the things people finish.

Tea, coffee, protein, pet food, refills — anything with a reorder is a subscription waiting to happen. This is the retention layer that turns one-time consumable buyers into predictable monthly revenue, on the store you already own.