The Crew

It writes the draft.

You still hit publish.

One engine writes your blog posts, product descriptions and page sections — grounded in your real catalog, never a stat or a claim it made up. Every draft sits behind an approval gate, exactly like everything else the crew touches.

LiveOperated & SovereignDraft-only, grounded on real store facts
Content Engine, this morningSample data
Blog draft

Grounded in your catalog, sitting behind the approval gate, unpublished.

Product copy

3 descriptions drafted, every claim tied back to a real product field.

Page section

Ready for your review. Nothing the engine writes publishes on its own.

A draft is just a draft — until you approve it.

Most AI writers either need a prompt-engineer to babysit them, or publish straight to your storefront and hope. Content Engine drafts inside your admin, cites the exact store fact behind every claim it makes, and stops at a gate only you can open.

Content Engine · draftA representative draft
From the queue — “Why loose-leaf outperforms tea bags”

Why loose-leaf outperforms tea bags

A tea bag crushes the leaf to fit the pouch, which speeds up how fast it goes stale. Our Ceylon single-estate leafships whole, steeps for longer, and — at ₹549 a tin— costs less per cup than most bagged blends.

Grounded onSKU catalog · Ceylon Single-EstateListed price · ₹549No stock or shipping claim made
Approve & publish — held for your reviewwaiting

Blog, product pages, page sections. One brain writes all three.

Most content tools do one job: a blog assistant here, a description generator there, and you stitch them together yourself. This is one model, reading the same catalog, wired into three surfaces you already use.

Blog posts
The real "Write with AI" button in the blog editor: title, excerpt, body and SEO meta, drafted from a topic. You still hit Publish.
Product copy
Descriptions, benefits and SEO meta for the products you never got around to writing — pulled from the catalog record, never invented specs.
Page sections
A first draft for a new homepage section or an edit, inside the Page Builder’s own AI chat — on-brand by construction, still yours to approve.

It doesn't wait for a prompt. It works a queue.

A scheduled auto-drafter pulls from a topic queue you keep, so a full content pipeline doesn't depend on someone remembering to sit down and write.

You control the topic queue
Add "why loose-leaf beats bags," a launch, a seasonal section — whatever you want written next. The auto-drafter only ever pulls from what you’ve queued.
Four drafts a month, by default
A scheduled auto-drafter fills the allowance on its own, so a full pipeline doesn’t depend on someone remembering to open a blank page. It’s adjustable, and it’s never a surprise bill.
No model key, no problem
Without a connected model, Write with AI and the auto-drafter quietly stay off. The rest of the blog editor keeps working exactly the same.
Your topic queueA representative month
Why loose-leaf outperforms tea bagsDrafting…
Ceylon vs Assam, explained simplyQueued
Signature Trio — benefits & brew guideQueued
How to store loose-leaf for freshnessQueued
Gifting edit — the December refreshQueued
Monthly allowance0 of 4 drafts used

If you sell something people eat, drink or put on their skin, this isn't a nice-to-have.

Content Engine can't write its way around the rules the rest of your store already follows. The same regulated-claims discipline your review scanner enforces (no cure, detox or immunity-boost language) applies to every draft it writes, too.

Never invents a price, a spec or a stat — every claim traces back to a real catalog field
Refuses regulated health claims outright — the same discipline your review scanner already enforces
Nothing publishes on its own — blog, product or section, every draft waits in your review queue
Content Engine runs at all — off by default; this switch is yours

Your content backlog isn’t a discipline problem. It’s a queue problem.

Content Engine ships in Operated & Sovereign — reading the same catalog and shared memory as the rest of the crew, off until you turn it on.